Whilst working at Aye!, we were approached by Camilla Cook, a successful
make up and hair artist. Camilla needed to update her visual identity as competition
was rapidly increasing and she needed a identity to position here away from competitors.
We redesigned her identity and applied it to various print, and a freshly designed
website. She's already seen an increase in business through her website in less
than 3 months.
Camilla makes people look beautiful, she makes them feel
great on that important and precious day of their lives.
The logo was inspired by the flick of a eyelash or the flick
of some hair – reflecting the precision and laser-like quality of Camilla's
work. She now has the tools that make her stands out from the crowd, but
also attract the clients that she wants to work with.