Empire Brewing are a microbrewery located in the idyllic village of Slaithwaite, Yorkshire. They have been successfully brewing award winning ale for over 10 years. I helped them refresh their look, as they were loosing
out in the competitive brewery landscape. They have seen an impressive 30% increase in sales in less
than a year and it's only going to get better.
Because the previous pump clips weren't consistent in design, it
was actually making it hard for people to buy and recognise what was an Empire
beer. The new clips have a theme, and iconic look which enables people to
identity Empire beers easier.