Purple Dog are a Huddersfield based training provider, specializing
in First Aid, Health & Safety and Food Safety training. We were asked to look
at their brand identity as it didn't reflect the level of professionalism that
the company offers – and people were often misunderstood what Purple Dog actual did,
assuming that they did dog training – so it was actually hindering how Purple Dog
We presented a new look that straight away took away the perception
that Purple Dog was a dog training company. We applied their new brand identity
to various touchpoints, including stationery, printed materials and a new website.
Purple Dog's new company image positions them away from competitors, and gives
them the professional look that they need to move forward as a business.