Purple Dog Training

Purple Dog are a Huddersfield based training provider, specializing in First Aid, Health & Safety and Food Safety training. We were asked to look at their brand identity as it didn't reflect the level of professionalism that the company offers – and people were often misunderstood what Purple Dog actual did, assuming that they did dog training – so it was actually hindering how Purple Dog was perceived.

Purple Dog Old Logo
Purple Dog Logo New
Empire Brewing Flag

Changing Perceptions

We presented a new look that straight away took away the perception that Purple Dog was a dog training company. We applied their new brand identity to various touchpoints, including stationery, printed materials and a new website. Purple Dog's new company image positions them away from competitors, and gives them the professional look that they need to move forward as a business.

Empire Brewing New Logo
Purple Dog Website Purple Dog Website